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Baby's First Year

Baby Toys & Gear

For that very special first year, shop the best brands for baby toys and gear. Discover high-quality, affordable items for baby showers, newborn presents, memorable first occasions, and everyday life with infants 0 to 12 months old. From oh-so-soft stuffed animals, burp cloths, and bedding to pacifier clips, nursing scarves, and stroller covers to soothing, stylish nursery décor, start your precious little one off with the very best, safest, and smartest toys and gear at budget-friendly prices.

Home Nursery Essentials and Baby Room Décor

Stock up on quality layette essentials from Tadpoles and Dodo Babies. Tadpoles are new parents' go-to for creating the most perfect nursery ever by providing all the elevated home solutions a new parent might need: Beautiful Moses baskets, incredibly soft plush blankets, adorable foam playmats, and elegant lighting fixtures, and more. With Tadpoles, you can outfit your baby's room with the best of everything, in matching patterns, coordinated colors, and the softest fabrics you'll find anywhere.

Everyday Baby Gear

For the everyday challenges of new moms and dads, turn to Dodo Babies for simple, soft, and stylish solutions and gear that is always phthalate-free, lead-free, and non-toxic. Ensure Baby's binky or teething toys are never out of reach with our easy-to-use pacifier clips made with secure metal clips, water-resistant polyester straps, and universal loops to fit most pacies, soothies, and silicone teethers; they come with coordinating travel cases, too. Our take-anywhere memory foam head-shaping pillows ensure the proper development of infant skulls and are great for cribs, strollers, bouncers, car seats, and more. Ultra-soft, absorbent burp cloths, durable silicone bibs, and trendy, top-selling baby bandannas provide excellent coverage for food and drool (and these stylish bandanas swap out more quickly and easily than changing a whole outfit). Our many must-haves for modern mothers and fathers come in delightful coordinating prints and color choices to complement any new parent's taste.

Gifts and Toys for Babies and Toddlers

Special occasions call for plush perfection from Bearington, the award-winning heritage brand for plush stuffed animals and collectible treasures. Bearington Baby features adorable llamas, giraffes, bears, and bunnies, plus lovies, blankets, tummy-time pillows rattles, and more in classic pinks and blues and trendy neutral hues to delight every little boy and girl, and to coordinate with every nursery. Mark their first birthday, baptism, and first Christmas with specialty teddy bears, bibs, and more charming giftables.

Feeding Your Toddlers

When it's time to eat, turn to self-feeding spoons and forks from top-selling brands Nooli and Grabease. They feature ergonomic handles designed to promote proper pincer grip and choke protection barriers to prevent little ones from gagging or over-inserting utensils while eating. Beyond award-winning baby utensil sets, Grabease's mom-invented line includes more must-haves for developing little ones' independent self-feeding and self-care skills. For table time, choose Grabease's wipe-clean allover bibs and grip-bottom-divided dishware made with 100% food-grade silicone: It's microwave and dishwasher safe, too. Grabease's original double-sided toothbrush. Grabease products are endorsed by pediatricians, children's dietitians, occupational therapists, and pediatric dentists, and recognized by trusted publications, including Romper, Mom.com, and WhatToExpect.com.

Baby Apparel

As baby gets rolling, crawling, toddling, and potty training, CozyWay is there to stock your top drawer with comfortable, colorful socks and easy-on underwear for little ones. Our popular grip-socks feature round rubber dots carefully arrayed on soles to provide active toddlers with maximum anti-skid protection. Our fashion socks are woven from fade-resistant, cotton-rich fibers and premium elastic to provide comfy stay-up power that is easy on little ankles. Choose from trendy prints and colors, classic and sporty prints and patterns, and lace and bow accent detailed pairs at budget-friendly prices so you can be sure you have the right pairs for home, daycare, school uniforms, sports, and dressy special occasions.

Trusted Brands for Your New Family

For your own new baby, a new niece, nephew, or grandchild, or a precious little bundle joining the family of a friend or colleague, shop the best in baby toys, gear, and gifts sure to charm from our curated selection of game-changing brands.